Dynamic Leadership:
The Coach Approach
Most leaders get better at giving direction.
This program makes giving direction unnecessary.
Your team is capable. This program helps you lead in a way that makes them act like it.
The world of work changed. Leadership has to change with it.
Your people have more information, more complexity, more autonomy — and more expectations of their leaders than ever before.
The leaders who thrive now are not the ones with all the answers. They are the ones who know how to create the conditions for better thinking, stronger ownership, and better decisions.
Dynamic Leadership: The Coach Approach gives experienced leaders the practical skills to shift from directing every move to developing people who can think, decide, challenge and lead.
Lead less by having the answer.
Lead more by building the capacity around you.
"I was trying to push an employee to work harder. Through coaching, I realized she already knew exactly what she needed, she just needed the space to figure it out herself. I did not need to give her the answer. She came up with the solution. That shift changed how I see my entire role."
For: Senior directors, experienced managers, business leaders, and high-potential leaders
Focus: Coach approach, accountability, ownership, difficult conversations, people-centred performance
Format: Live cohort sessions, focused practice labs, assessment, tools, and between-session support
Investment: $4,500 per participant
Best fit: Leaders who influence people, performance, and culture
The next level of leadership is not more control.
At senior levels, your performance is no longer about what you produce. It is about what you make possible in others.
The leaders who struggle at this stage are usually not struggling because they lack skill. They are struggling because they are applying senior-level competence to a role that now requires something different: the ability to grow thinking, build judgment, and hold standards without carrying the work.
A coach approach is not a personality style. It is a leadership discipline; one that changes the quality of your conversations, the ownership your team takes, and the decisions that actually need you.
Leaders often arrive at this program...
Giving answers because it is faster Dreading accountability conversations Being the reason capable people wait Managing performance by catching what goes wrong Carrying more than their role requires
They leave able to...
Asking questions that surface better answers
Holding accountability early, cleanly, and without drama
Creating the conditions where people move without prompting
Building the thinking that prevents it
Developing the people who should be carrying it
What Is Included
What makes this program structurally different
Most programs deliver content in a session and send participants back to work to figure out application on their own. This one is built differently.
Inside each module:
Six live leadership workshops. Each one is built around real leadership scenarios, not theory. You will be in the conversation, not watching it. Peer feedback happens in the room.
Between each module:
Five Rocket Sessions — focused 90-minute immersion labs where you return to the same material through live practice with peers who know your actual leadership context. This is where concepts become habits.
Between sessions:
Sage, your AI-powered coaching partner, is available anytime between sessions to help you rehearse a difficult conversation before it happens, test your thinking on a real situation, or work through how to apply what you are learning. Sage is not a chatbot. It is a private, confidential thinking partner built specifically for this program.
In your hands throughout:
Profiles Select Assessment, the Dynamic Leadership book and e-workbook, digital conversation guides, and session recordings.
The Sage & Summit Method: Learn it. Live it. Lock it in.
Workshop practice under real pressure. Rocket Sessions to embed it in your actual leadership situations. Sage to support you in between. Each cycle builds on the last until the new behavior is no longer a technique, it is how you lead.
This is not a content delivery program with application aspirations. It is an application program with content to support it.
Grounded in Dynamic Leadership and Coaching
Built on a framework that took decades in practice to develop
Dynamic Leadership: The Coach Approach is grounded in the research and practical framework behind Dynamic Leadership and Coaching: A Handbook for Developing Exceptional Leaders in Turbulent Times, co-authored by Marderé Birkill, MBL, MCC — a Master Certified Coach with over two decades of work with senior leaders across Western Canada and the Pacific Northwest.
The book’s central argument is that leadership and coaching are not separate disciplines. At senior levels, they are the same practice. The program brings that argument into your real leadership situations, with structured practice, peer challenge, and a framework built for the complexity of the roles this cohort actually holds.
What you will do differently
The shift this program produces is not attitudinal. It is behavioral. Participants describe a change in the quality and outcome of their actual conversations within weeks of starting.
You will walk away knowing how to hold an accountability conversation that ends with the other person owning the next step, not you.
You will know how to sit in a difficult conversation and stay curious rather than reactive, even when you are being challenged.
You will stop rescuing the people who are capable of solving their own problems.
You will have a framework for developing the thinking of your direct reports rather than substituting your own.
For organizations sending multiple leaders through this program: the downstream effect is a reduction in upward escalation, earlier intervention on performance issues, and a leadership culture where ownership is the expectation rather than the exception.
September Cohort Now Open
Dynamic Leadership: The Coach Approach is for senior leaders who want to strengthen how they develop people, hold accountability, and lead through complexity.
Next cohort begins final date to be confirmed – Fall 2026
Frequently Asked Questions
Who is this for?
How is this different from other leadership programs?
Will this help with difficult conversations?
Can my organization send a team?
What is the time commitment?
Is the investment worth it?
September cohort. Six seats remaining.
This cohort is designed for senior leaders who are ready to change the quality of their conversations and the ownership their people take.
If that is where you are, the next step is a 30-minute conversation with Marderé to confirm fit. No hard sell. No obligation. Just an honest conversation about whether this is the right program at the right time for you.